After nearly five years of service, the Partners in Wellbeing Small Business Financial Counselling (PIW) program concludes on 30 June 2025, leaving a lasting legacy of support, innovation, and advocacy. Launched during the height of the COVID-19 pandemic, PIW provided specialist, client-centred financial counselling to almost 2,500 small business owners across Victoria—many of whom faced complex challenges including disaster recovery, family violence, and unregulated debt. From its modest beginnings, the program became a national leader in small business support, influencing systemic change, shaping policy and training, and working alongside regulators and government to improve outcomes for small businesses. While the program is ending, its impact will be felt well into the future through the resources, reforms, and sector capacity it helped create.